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Direct Mail-Mailings to  MFT Referrers

 

Direct Mail to Attorneys
Letter sent to Attorneys-January, 2005 

January 1, 2005 

Attorney Name
Address
City, State

Dear Attorney: 

            As a family attorney who guides people through difficult and stressful legal situations, I am sure you have seen the emotional turmoil that your clients experience.  I am writing to introduce you to the Connecticut Association for Marriage and Family Therapy (CAMFT), Connecticut’s professional organization for Marriage and Family Therapists (MFTs).  MFTs have been working with individuals, couples, and families in Connecticut for over 60 years, helping them navigate interpersonal relationships, divorce, adoption, marriage and a myriad of other issues that bring them to therapy.  In fact, MFTs address the full range of mental health issues. 

            When your client is in need of a referral to a licensed Marriage and Family Therapist, our toll-free telephone referral service will make your job a snap! Simply counsel your client to dial 1-877-987-6534, and let the referral begin.  There is a qualified MFT right in your area, available to help your clients with their specific needs and issues.  In fact, there are over 400 licensed MFTs throughout Connecticut who have completed the rigorous training required by the American Association for Marriage and Family Therapy.  These licensed MFTs have completed all of the testing and education requirements of the State of Connecticut and practice under one of the most stringent Codes of Ethics in the field of psychotherapy. 

            We have included brochures to give you more information regarding the unique qualifications and expertise that MFTs offer their clients.  MFTs are trained to focus on the individual within a system - a couple, family or group.  The specialized training allows them to view each problem through a wide lens and to consider many possible ways of helping clients achieve their goals. 

            In addition to the toll-free telephone referral service, you can also find licensed MFTs by accessing our website at www.ctamft.com

Sincerely, 

Wendy Davenson, LMFT, LADC
President, CAMFT
January 1, 2005

 

Suggested Follow-Up Letter to Attorneys 

Date

YOUR Name
Address
City, State

Dear Attorney ________,

I hope that you recently received an introductory letter from Wendy Davenson, President of the Connecticut Association for Marriage & Family Therapy. The purpose of the letter was to tell you a bit about Marriage and Family Therapy and how it can enhance your practice by helping your clients who may be experiencing such stressful life challenges as divorce, adoption, marriage, bereavement, adolescent legal problems or similar issues. 

As a licensed Marriage and Family Therapist, right in your area, I can be a helpful resource to your clients in successfully working through these types of issues—whether they affect individuals, couples and/or families.   I have been in practice for ____ years, am licensed by the State of Connecticut, and have the unique expertise to help people as they move through the life transitions we all experience.  

I am a provider with ___________________ insurance or managed care plans and can be reached at ________________. 

I would be happy to meet with you in person, if that would be useful to you, and to receive any referrals to individuals, couples or families whom you feel could use my services. I will give you a call to further discuss this opportunity in the next two weeks. 

Sincerely,

YOUR NAME

 

 

Suggested Follow-Up Script for Phone Call to Attorneys 

When you call an attorney in your area, you can simply follow the letter above, or use this suggested script to provide information and ask for a chance to discuss the services you offer:

Recently, your office received a mailing from my professional organization, the CT Association for Marriage and Family Therapy, describing how MFTs can help enhance your practice by working with your divorcing clients, as well as families facing other kinds of significant changes.

If you’d be interested in hearing more about how I can support your clients through these transitions, I’d be delighted to meet with you or discuss with you by phone whatever questions you might have. Would you like to make a date to meet or talk?......
In the meantime, please look over the materials I sent—there are brochures and a magnet with contact information---and visit our website at ctamft.com.

I believe that we can create a partnership that will sustain your clients through the challenges of change.

 

Press here for PDF file of 
CT Family Attorneys by ZIP code

 

 

Direct Mail to Physicians

Winter, 2003-2004
The Marketing Committee has some exciting news for all AAMFT/CAMFT Clinical Marriage and Family Therapis
ts!!

Another CAMFT clinical membership benefit!!  During the Winter of 2003/2004, we fielded a direct mailing to one of our targeted referral groups. Letters were sent to family physicians throughout Connecticut by the Direct Mail Team of the CAMFT Marketing Committee.

We sent each physician a letter highlighting what clinical Marriage and Family Therapists can do for their patients and directing them to our CAMFT website where they can click on a flashing button linking them to the AAMFT website to locate a therapist in their area.  Also, included with this letter was our marketing brochure, "Growing Stronger Together".

The letter, the marketing brochure and an enclosed magnet give the physicians, and their assistants, contact information about our website and our Toll Free Telephone Referral Service.  In this way, we build awareness of MFT and MFTs among one of our most important referral sources.

If you are a clinical member, please check the AAMFT website at www.aamft.org to ensure that your contact information is accurate.  

TIME TO UPDATE YOUR CONTACT INFORMATION WITH AAMFT!!

Sincerely,

  Marketing Committee, Direct Mail Team

            Ellen Fields, Team Captain   
            Cathy McInerney

  MARKETING COMMITTEE

            Carol Berran-Whitman, Co-Chair
           
Tom Zampano, Co-Chair
            Darrell Urban, Board Liaison
            Melissa Thornton, Past Chair
            Yvette Jarreau
            Kim Roberts
            Diane Smith
 

Later in 2004, we will follow this initiative with mailings to other important referral sources---family attorneys. STAND BY FOR AN UPDATE!!

            

 

 

 THE MAINE ADVENTURE    CT   NY 

Melissa L. Thornton, MBA, LMFT
Marriage and Family Therapist
Personal and Professional Coach 

5 Poplar Street, Trumbull, CT 06611 
24 hr. confidential voicemail and FAX: 203-268-5437
802 Back River Road, Boothbay, ME 04537
24 hr. confidential voicemail and FAX: 207-633-6566

Website Design and Maintenance: Melissa L. Thornton, MBA, LMFT              Copyright © 2002      Last Updated: 02/03/2008