MARKETING COMMITTEE 
Description and Update 

The CAMFT Marketing Committee has four teams, working on four projects (for detailsl, see below):
1. Writer's Bureau
2. Toll Free Telephone Referral Service
3. Direct Mail Campaign to Referral Sources 
4. CAMFT Website (www.ctamft.com)

Marketing is THE way that any organization takes its message to its target 
market. The CAMFT marketing plan is a cohesive, integrated plan that 
reaches consumers and referrers throughout the state of Connecticut. 

• The Yellow Pages ads are our main marketing/advertising tool and this 
  tool leads referrers and consumers to our referral service and our 
  website.

• The Toll Free Telephone Referral Service is the way that our consumers 
  find us individually. 

• The CAMFT Website gives both our referrers and prospective clients 
  the further information they need to realize how effective marriage 
  and family therapy is, and to choose an MFT.
  

• The brochures and letters and directories with CAMFT member contact information that we send out in our Direct Mail campaign inform our 
  major referrers why and how they should refer to local MFTs.
   
  The Writer’s Bureau offers our members templates of currently ‘hot’ 
  articles that they can adjust to their own writing style and place in 
  their local newspapers to gain greater awareness in their communities.

Marketing Committee Members, 2005

Carol Berran-Whitman, Co-Chair Team Captain, TFTRS--Toll Free Telephone Referral Service	Tom Zampano, Co-Chair Team Captain, Writer's Bureau	Melissa Thornton, Past Chair CAMFT WebMaster
Darrell Urban, CAMFT  Board Liaison	Yvette Jarreau, TFTRS Finance Committee	Cathy McInerney Team Captain, Direct Mail
Diane Smith, Direct Mail	Kim Roberts, Writer's Bureau,  Direct Mail	Ellen Fields, Team Captain,  Direct Mail

1. CAMFT Writer's Bureau

The articles, with links on this page, have been written, researched, sourced and presented by the CAMFT Marketing Committee Writer's Bureau Team, specifically, Tom Zampano.

They are offered to CAMFT members to use as 'templates' for gaining PR awareness. Please feel free to take these 'hot topic' articles and add your own style, by rewriting them as you choose. Then send them to your local newspapers and marketing outlets to raise awareness of your own practice in MFT as well as of MFT in general.

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2. Toll Free Telephone Referral Service

The Toll Free Telephone Referral Service was designed to help the Connecticut consumer find those CAMFT members who offer clinical services to the public. The way the service works is: the consumer receives the toll free number by reading a Yellow Pages advertisement or a CAMFT marketing brochure, accessing our website or from their favorite referrer (clergy, physician, EAP, friend). They call the number and reach an operator who is trained to ask specific questions to make a match with three participating CAMFT members.

For more information about how to become part of this referral service, 
press here. 

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3. Direct Mail Campaign to Referral Sources

The Direct Mail team sends "Growing Stronger Together" brochures and magnets bearing our Toll Free Telephone Referral Service number and our website address, and a directory of CAMFT Clinical Members' contact information to all designated 'prime target' referrers:

a. Family Physicians
b. Family Attorneys/Mediators
c. Clergy
d. Small businesses

Press here to read all about it!

TIME TO UPDATE YOUR CONTACT INFORMATION WITH AAMFT!!

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