MARKETING COMMITTEE 
Marketing Products 
for Members 

Toll Free Telephone Referral Service

PRACTICE BUILDING NEWS from the CAMFT Marketing Committee---

The holidays are past and as the New Year begins, it’s time to take stock. The CAMFT Marketing committee has been doing the same thing. 

Most of our projects are moving forward with great energy and success, however, despite our repeated reminders to CAMFT’s clinical members, we have only enrolled 115 of you in our new and improved Toll Free Telephone Referral Service. Thank you to those of you who have become participants.  However, 115 clinicians is not enough to provide thorough coverage for all the geographic areas in which our prospects need to find an MFT!.

So we’re having one more drive to reach our goal of 200 or more participants. If we don’t have 200 participants in the Toll Free Telephone Referral Service by May 1^st, 2006, we will shut down the service and use our toll free number to answer non-referral questions about MFT.

SO….If you haven’t already signed up for the FREE Toll Free Telephone Referral Service, paid for by your membership in CAMFT, then it’s time to do just that!!! 

Join other successful Connecticut MFTs—let prospective clients know that you are a clinical member of AAMFT/CAMFT, that you’re in their area and in which specific areas your expertise lies. “If you let them know, they will come!!” 

AND IF YOU DON’T LET THEM KNOW BY ENROLLING IN THE TOLL FREE TELEPHONE REFERRAL SERVICE BY MAY FIRST, IT WILL NO LONGER EXIST! 

So what are you waiting for? Take advantage of your Member Benefits Now!  If you have any questions, contact Carol Berran-Whitman or Yvette Jarreau, of the TFTRS Marketing team: carolbwhitman@yahoo.com / yvettejarreau@optonline.net

September 11, 2005 LISTSERV MESSAGE 
Subject:  Support the growth of MFT services in CT  

PLEASE ENROLL NOW IN THE NEW, IMPROVED TOLL FREE TELEPHONE REFERRAL SERVICE WHICH IS UP AND RUNNING!  

In the last several months, the Marketing Committee has revamped a key tool for the growth of the MFT profession in CT and for individual practitioners.  The upgrade of the service allows enhanced effectiveness in providing quick, local referrals to consumers who need access to an MFT in their local area.  The beauty of this service is that it serves many objectives:

·         Consumers have access to MFTs for their many, varied therapeutic needs

·         Awareness about MFT rises, as does the growth of the MFT profession in CT

·         The growth of your practice.

Currently, approximately 108 therapists throughout the state are enrolled in this CAMFT clinical membership-only service.  This represents about 25% of our clinical membership.  Our goal is to enroll about 50%-----for some very important reasons.  The more therapists that are enrolled, the more we serve our consumer constituents as well as ourselves.  

When a consumer calls in using our toll free number, 877-987-6534, which is listed in Yellow Pages directories throughout the state, they interact with a professional service that has a telephone protocol to inquire about their needs and refer them to a participating clinical member in their local area. 

·         They are asked for their zip code and the problem for which they are seeking help. 

·         If necessary, the telephone professionals prompt with 9 categories of potential concern such as: abuse/ addictions, family, individual or couples issues, aging/loss, medical related, legal, or other services such as testing. (See all the categories by visiting our Toll Free Telephone Referral Service page on our website: (http://www.ctamft.com/markettollftrs.htm)_

·         As you will see, each category is divided into subcategories that are also helpful in determining which therapists to refer. 

·         They also ask about special needs such as language, gender of the therapist, and wheelchair access.  

The key to the success of this service---to our profession and to our consumers---is a broad awareness of the toll free telephone number and good solid participation by our CAMFT members in this membership-provided service.  The marketing committee has been building awareness of the profession among physicians, attorneys, and this fall, among clergy, by sending letters and our MFT brochure to these referrers.  Each letter and brochure includes the toll free telephone number.  In addition, this number is available on our website and, as mentioned before, in the Yellow Pages.  

WE URGE YOU TO PARTICIPATE IN THIS SERVICE TO BUILD THE MFT PROFESSION IN CT.   It is easy to do.  Simply go to http://www.ctamft.com/markettollftrs.htm and you will find all the information, as well as the application forms.   Note that we will also require a copy of your declarations page from your malpractice insurance and your State of CT license.  

Should you have any questions after you visit the website, please feel free to email or call:
Carol Berran-Whitman at carolbwhitman@yahoo.com  203-791-1867 or Yvette Jarreau at yvettejarreau@optonline.net   203-544-8720

Dear CAMFT Clinical Member,

Good news!! This is to inform you that CAMFT has added another benefit to your CAMFT package of member benefits. All licensed CAMFT members are now automatically eligible to be enrolled free of charge as members of our Toll Free Telephone Referral Service!!

As you know, over the last several years, the CAMFT marketing committee has fielded a marketing plan to raise awareness of MFT and MFTs throughout the state of CT in the minds of: 1) consumers, 2) referrers, 3) prospective MFT students; 4) prospective employers, friends and family of each.  

As part of this plan, we have been working on several referral services that help the consumer find those CAMFT members who offer clinical services to the public. The referral directory is one of these. The link to the AAMFT TherapyLocator is one of these. 

And the major service is the Toll Free Telephone Referral Service. 
This service has been evolving for 21 months. Several CAMFT members previously paid an annual participation fee to become members of this service, and have been receiving referrals for the last eighteen months. Our consumer calls have increased to 50+ CALLS PER MONTH!! Because we seek to serve the Connecticut consumer, as well as our members, this service is being offered to ALL LICENSED CAMFT MEMBERS.  This member benefit is now FREE OF CHARGE. All you must do is fill out the application which tells us about your practice. See application details below. 

The way the service works is: the consumer receives the toll free number by reading a Yellow Pages advertisement or a CAMFT marketing brochure, accessing our website or from their favorite referrer (clergy, physician, EAP, friend). 

They call the number and reach an operator who is trained to ask specific questions to make a match with three randomly-chosen participating CAMFT members. To participate in this program, please complete the enclosed questionnaire and agreement.  Follow the instructions and remember to send the following documents to Team Leader of the TFTRS Marketing  team: 
Carol Berran-Whitman at carolbwhitman@yahoo.com
11 Great Plain Rd.Danbury, CT 06811

Special note: The toll free number is: 877-987-6534

Please do NOT call this number just to check how it works. CAMFT must pay for every call, and this will result in additional expenditures of your membership fees!!!

Special note: for those licensed CAMFT members who practice within an agency, you are eligible to participate in the program; however, you must ensure that the consumer referred to you receives service from you or another licensed MFT within the agency. Additionally, if you don’t have individual malpractice insurance and you choose to use the agency malpractice insurance, the copy of the insurance form you send with your application materials must include you by name.     

Executive Office:203-254-1748
CAMFT, PO Box 96, Newtown, CT 06470
camftnews@sbcglobal.net

Connecticut Association for Marriage and Family Therapy
Toll Free Telephone Referral Service
CAMFT Participating Clinical Member Agreement

As a Member of the CAMFT Toll Free Telephone Referral Service, I understand that I must meet the membership criteria and agree to the conditions of participation in the Service as listed below:

1.        I am currently a Clinical Member of the Connecticut Association for 
Marriage and Family Therapy.

2.        I am currently licensed in mental health by the State of Connecticut.

3.        I maintain professional liability insurance for my practice in a mental 
health profession with a minimum coverage of $1,000,000 per occurrence 
and $3,000,000 aggregate.

4.        I have provided completely accurate and ethical information on the 
CAMFT Participating Clinical Member Questionnaire.

5.        I understand that my listing will not be placed in active status until 
all required documents are received by CAMFT’s Toll Free Marketing 
Team Leader, Carol Berran-Whitman. 

6.        I understand that any loss or suspension of my license will result in 
automatic and immediate deletion of my listing from the CAMFT Toll Free 
Telephone Referral Service until my license has been reinstated.

7.        I agree to immediately notify Carol Berran-Whitman of:

·         Failure to maintain current Clinical Member status in CAMFT.

·         Failure to maintain a current license in mental health from the State of Connecticut.

·         Failure to maintain minimum professional liability insurance.

·         Any disciplinary action by a professional licensing body against me.

·         Any disciplinary action by the State of Connecticut Department of Public Health against me.

·         Any claim or lawsuit against me that involves providing mental health services.

8.        I understand that any restriction applied by the Connecticut State 
Department of Public Health to my professional practice will be reflected 
in my listing until the restriction is removed.

9.        I assume liability for any legal causes of action that may arise from 
the use or involvement with the CAMFT Toll Free Telephone Referral 
Service, and further, I waive any right or remedy in any legal cause 
or action against the CAMFT Toll Free Telephone Referral Service for 
any acts or omissions or conduct constituting ordinary negligence on 
the part of the CAMFT Toll-Free Telephone Referral Service.

 By signing this Agreement, I indicate that I understand and agree to the 
conditions described herein. 

Signature__________________________________________________
Date ______________________
Print Name ________________________________________________

PLEASE COMPLETE THIS AGREEMENT AND THE QUESTIONNAIRE (BELOW) AND SEND WITH copies of current malpractice insurance  and CT state license to: Carol Berran-Whitman at carolbwhitman@yahoo.com 11 Great Plain Rd.Danbury, CT 06811

Connecticut Association for Marriage and Family Therapy
Toll Free Telephone Referral Service
CAMFT Participating Clinical Member Application

Name: ________________________________________________ Degree:_________________ 

License Type and Number: ______________________________________________________ 

Office Address: ________________________________________________________________   

Town:_______________________________ State: ____________  Zip: _________________

County: _______________________ Office Telephone Number: ________________________ 

Professional Information: 

The following information will be used to help the CAMFT Toll Free Telephone Referral Service  best match persons who call in for a CAMFT clinical member referral.  Please complete the following: 

Availability:        Early Mornings           Evenings           Weekends           Other ____________________________ 

Fees:    Would you accept clients on a sliding fee scale?          Yes                       No  

Insurance Coverage:      Yes                No  

Age Group Seen:       Children, ages __________           Adults         

                                                 Adolescents, ages _______               Geriatric 

Special Services:       Wheelchair access          Foreign Language _________________________________

                                                 Home visits                      Court evaluations

                                                 Other_________________________________________________________________ 

Experience:                   Number of years in professional practice? _______________________________ 

Employment:                 Please list any employment in addition to private practice: ________________________

Optional Information: 

Sometimes persons who call ask for therapists with specific personal qualities.  Please list any personal characteristics you wish to have identified should a caller ask. 

 Male        Female                                        Date of Birth ______________________________________________ 

Veteran:      Yes            No                           Disabled __________________________________________________ 

Ethnic Background ___________________      Sexual Orientation __________________________________________

Religious Orientation ______________________________________________________________________________ 

Other __________________________________________________________________________________________

 
Name ______________________________________________________________________

Treatment Specialty Areas: 

Please check areas in which you want referrals using the following codes for level of training and experience: 

Specialty = 3          Good ability and prefer = 2          Some ability , can do = 1          Won’t do = 0

 The Subcategories of specialty areas (within the parentheses) reflects the breadth of consumer inquiries and CAMFT’s desire to match these inquiries with the best fit provider. 

Please use no more than THREE  #3 specialties that you would like 
to have accompanying your listing.  

 Name _________________________________________________________________________ 

Client Base: 

                     Group Type                                                     Group Meets

 Time of Day                                                      Day of Week                   

_____  Women’s                                                 ___________             ___________

_____  Men’s                                                       ___________             ___________

_____  Mixed                                                       ___________             ___________

_____  Couples                                                    ___________             ___________

_____  Other                                                         ___________             __________

 Private Practice Description: 

Please write a brief description of your practice (the first 75 words will be used—no brochures accepted).  Please type or print. We have designed a software program to add key words from each subscriber’s practice 
description.  Please include anything unique about your practice.  It will be entered into the database along with your name as the person who provides this service. 

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